I attended a 90 minute webinar yesterday, designed to get me straightened out about the importance of social media and how to use it effectively in my business.  The presenters are somehow experts (though obviously they’ve only been doing this for a few years).   They spoke about LinkedIn, Twitter, Facebook, YouTube and blogging and how to position yourself on all of this media to gain massive lists of people who will magically consider you the go-to person for your specialty.

My mind is reeling.  First of all, I consider myself very good at what I do, and pride myself on the service I provide to all of my real estate clients.  But I don’t take myself so seriously as to think that there will be 30,000 people just waiting for my next tweet!  And even if I did, do I really want the responsibility of keeping-up this continual stream of content bits and pieces? 

The experts pointed out that the average user spends 55 minutes on Facebook every day, not to mention time spent updating LinkedIn, sending tweets, uploading a new video, or of course, composing a new blog post.  Besides feeling that I am totally failing Social Media 101, I came away from the webinar wondering when I’m supposed to actually do any of the real work I’m trying to promote!   Having thousands of people like me or what I do is useless if I don’t have the time to do it.  So I’ll keep you posted on my progress, but don’t expect a tweet any time soon.

Advertisement